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Indiana’s early-20th century throwback jerseys inspired a press-box conversation which led to a marketing idea the Hoosiers will put to use in Sunday’s game. Indiana will holds its first Turn Back the Clock Day at Bart Kaufman Field, the brainchild of IU assistant athletic director Jeremy Gray, director of athletics sales and marketing Andrew Rosner and director of events John Bower.
“We just kept coming up with wilder and wilder ideas for this,” Gray said. “We presented them to Tracy, he said he loved it and we just kind of ran with it.”
Along with the throwback jerseys, the Hoosiers will use a live organ for music played by Luke Gillespie, a professor at IU’s Jacobs School of Music. Gray said the ushers will be wearing barber shop quartet type hats and an actual barber shop quartet will be singing the national anthem. The umpires have agreed to the retro look, and will be wearing bow ties and their chest-protectors underneath their shirts. The Big Ten Network, which is broadcasting the game, has also jumped on board. Its announcers will be wearing suits and derby hats and using graphics that honor the era.
Gray said Indiana is also hoping spectators get into it as well.
“We would love fan involvement, Gray said. “If fans, if they’ve got a fedora hat or if women have a boa. We strongly encourage that or decorative clothing. Any thing from the first half of the 20th century would be outstanding. Even eyeliner and fake handlebar mustaches. We’re looking for significant fan involvement.”
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