IU holding Turn-Back-The-Clock Day on Sunday


Indiana’s early-20th century throwback jerseys inspired a press-box conversation which led to a marketing idea the Hoosiers will put to use in Sunday’s game. Indiana will holds its first Turn Back the Clock Day at Bart Kaufman Field, the brainchild of IU assistant athletic director Jeremy Gray, director of athletics sales and marketing Andrew Rosner and director of events John Bower.

“We just kept coming up with wilder and wilder ideas for this,” Gray said. “We presented them to Tracy, he said he loved it and we just kind of ran with it.”

Along with the throwback jerseys, the Hoosiers will use a live organ for music played by Luke Gillespie, a professor at IU’s Jacobs School of Music. Gray said the ushers will be wearing barber shop quartet type hats and an actual barber shop quartet will be singing the national anthem. The umpires have agreed to the retro look, and will be wearing bow ties and their chest-protectors underneath their shirts. The Big Ten Network, which is broadcasting the game, has also jumped on board. Its announcers will be wearing suits and derby hats and using graphics that honor the era. 

Gray said Indiana is also hoping spectators get into it as well.

“We would love fan involvement, Gray said. “If fans, if they’ve got a fedora hat or if women have a boa. We strongly encourage that or decorative clothing. Any thing from the first half of the 20th century would be outstanding. Even eyeliner and fake handlebar mustaches. We’re looking for significant fan involvement.”

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3 comments:

  • Double Down #1


    Friday, May 2, 2014 - 11:02 AM EDT

    Awesome. Sounds like fun.

    DD, I don’t know the HT policy here, but would it be koesher in you or Andy took some photos on your smart phone to share with blog readers? There usually aren’t many or any photos of baseball games.

    Enjoying the hardball coverage. Great work this spring.

  • Dustin Dopirak #2


    Friday, May 2, 2014 - 11:09 AM EDT

    Absolutely will do that, Double Down. Will at least post some stuff on the old Twitter account if nothing else. And I’m actually thinking about busting out the fedora for this one if I can get a person or two to come along. And thanks.

  • Double Down #3


    Friday, May 2, 2014 - 11:17 AM EDT

    Awesome! That sounds like a lot of fun. Maybe Andy can find a Cardinals branded fedora so you aren’t left hanging?

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